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麥當勞195x230cm
麥當勞 McDonald's
麥當勞幾乎等於歡樂。
無論獨享、與朋友共餐，或全家齊聚一堂，都可以張口大咬，無須盛裝結領正襟危坐，空中飄浮著油脂的香味，紅黃相間的色調鼓舞著歡樂的用餐時光，只要踏入麥當勞，煩惱就可暫時拋到門外。服務迅速親切、環境乾淨明亮，成功地讓各種族、各年齡層歡聚一起，和平地進食沒有暴力仇恨，只有享受。很難找到其他企業能如此成功地將飲食與歡樂同時出售。這正是麥當勞成功營建的品牌形象。
為了供應全球二十四小時吃個不停的人群，以及維持股價上揚，就像2000年日本麥當勞藤田會長在《周刊郵報》成功企業的寫真一文中所說的：「我們採用『全球連鎖』的方式，面向全世界進行原料採購，我們可以在最短時間內收集到世界上牛肉、洋蔥、土豆等食品的價格資料，然後從最便宜的地方進口。」
巴西自1964年政變之後，右傾軍人政府以補貼減稅的方式鼓勵西方企業燒墾雨林，在沃土上經營牧場，為全球連鎖餐飲集團生產大量廉價牛肉。大片雨林變成黃豆田，這些黃豆供應麥當勞上游的養雞場，奇蹟般地將雨林變成麥克雞，更別提炸著薯條雞塊所用的棕櫚油，是來自砍伐東南亞的熱帶雨林。如果要設一個雨林殺手的獎項，麥當勞應該可以輕鬆拿下桂冠。
英國倫敦綠色和平組織指控麥當勞剝削員工（會嗎？應徵工讀生絡繹不絕），危害顧客健康（願者上鈎，我們又沒上街拉客），向兒童灌輸錯誤消費意識（吃漢堡送玩具也不行喔？），破壞生態（大部分人都不知道，不知道等於不存在），殘殺動物（笑話，不然你那有肉吃），創造垃圾文化（讓愛斯基摩人、雨林中的土著都吃漢堡，不是很好嗎？）
說真的，漢堡不搞得香噴噴油滋滋，不讓它熱量及膽固醇超高，還真的賣不出去。企業如果沒獲利便無法生存，在力求致富的前提下，必須熟練以善意來自欺欺人，以歡樂來掩飾血腥，資本企業的出路其實並不多—「 獲利存活、不斷擴大 」如此而已。
McDonald's
McDonald’s is almost the synonym of happy.
You could enjoy by yourself, dine with your friends, or have family meal together, and you always could have big chew without serious dress code and table manners. In the air there is the greasy smell of oil and butter and the red and yellow color tone encourages a happy and joyful dining moment. Once you step into McDonald’s, your worries and troubles would be temporarily put away outside the gate. The service is fast and friendly, the environment is clean and bright, diners of all ethics and ages joining together happily, and they enjoy meals without violence and hates. It is very difficult to find another corporation like McDonald’s which successfully sells food and happiness together. This is the brand image that McDonald’s perfectly creates.
In order to serve people who eat non-stop for 24 hours as well as maintain the increasing price of stocks, as Mr. Fujita, the president of McDonald’s Japan said in an interview of the column of successful corporations in “Weekly Post News” in 2009, “We adopt “global chain store” to process materials and ingredients acquisition in the world. We could collect the price data of food such as beef, onion, and potato in the shortest time and import them from the cheapest places.”
Since the stroke of state in 1964, the Brazilian right-wing military government has encouraged many Western corporations with subventions and tax cut to burn down rainforest and develop farming business on the fertile soil in which they provide a lot of beef in cheap price for global franchising dining service groups. Plenty of rainforest becomes soy bean fields which supplies with the chicken farms as the upstream supplier for McDonald’s. Miraculously, the rainforest is transformed into chicken nuggets. No to mention the palm oil for deep frying French fries and chicken nuggets comes from the hewing work in the rainforest of South Eastern Asia. If there was an award for rainforest killers, McDonald’s would have been easily qualified for such title.
Greenpeace at London accuses McDonald’s of exploiting staffs (Really? The recruit of part-time staff is never in shortage), endangering costumers’ health (It is from free will and we do not force them to do so), giving children improper consumptions concepts (Why can’t we give away gifts while they enjoy our hamburgers?), destroying eco system (Most people have no knowledge about this and since they don’t know, it means it does not exist), slaughtering animals (Are you kidding? Otherwise how could you have meat to eat?), and creating junk food culture (Well, is that a brilliant idea to have Eskimo and aborigine people in rainforest eat burgers?).
Frankly speaking, without such greasy and smelly as well as super high calories and cholesterols, those hamburgers probably cannot be sold. A corporation cannot survive without profit. In such promise of seeking for fortune, the corporation must be very skillful at deceiving oneself as well as others with good intention and covering the bloody truth with happiness. The choice of capitalist corporation is very few – “survival upon profit, constantly expansion” – that is it.
麥當勞幾乎等於歡樂。
無論獨享、與朋友共餐，或全家齊聚一堂，都可以張口大咬，無須盛裝結領正襟危坐，空中飄浮著油脂的香味，紅黃相間的色調鼓舞著歡樂的用餐時光，只要踏入麥當勞，煩惱就可暫時拋到門外。服務迅速親切、環境乾淨明亮，成功地讓各種族、各年齡層歡聚一起，和平地進食沒有暴力仇恨，只有享受。很難找到其他企業能如此成功地將飲食與歡樂同時出售。這正是麥當勞成功營建的品牌形象。
為了供應全球二十四小時吃個不停的人群，以及維持股價上揚，就像2000年日本麥當勞藤田會長在《周刊郵報》成功企業的寫真一文中所說的：「我們採用『全球連鎖』的方式，面向全世界進行原料採購，我們可以在最短時間內收集到世界上牛肉、洋蔥、土豆等食品的價格資料，然後從最便宜的地方進口。」
巴西自1964年政變之後，右傾軍人政府以補貼減稅的方式鼓勵西方企業燒墾雨林，在沃土上經營牧場，為全球連鎖餐飲集團生產大量廉價牛肉。大片雨林變成黃豆田，這些黃豆供應麥當勞上游的養雞場，奇蹟般地將雨林變成麥克雞，更別提炸著薯條雞塊所用的棕櫚油，是來自砍伐東南亞的熱帶雨林。如果要設一個雨林殺手的獎項，麥當勞應該可以輕鬆拿下桂冠。
英國倫敦綠色和平組織指控麥當勞剝削員工（會嗎？應徵工讀生絡繹不絕），危害顧客健康（願者上鈎，我們又沒上街拉客），向兒童灌輸錯誤消費意識（吃漢堡送玩具也不行喔？），破壞生態（大部分人都不知道，不知道等於不存在），殘殺動物（笑話，不然你那有肉吃），創造垃圾文化（讓愛斯基摩人、雨林中的土著都吃漢堡，不是很好嗎？）
說真的，漢堡不搞得香噴噴油滋滋，不讓它熱量及膽固醇超高，還真的賣不出去。企業如果沒獲利便無法生存，在力求致富的前提下，必須熟練以善意來自欺欺人，以歡樂來掩飾血腥，資本企業的出路其實並不多—「 獲利存活、不斷擴大 」如此而已。
McDonald's
McDonald’s is almost the synonym of happy.
You could enjoy by yourself, dine with your friends, or have family meal together, and you always could have big chew without serious dress code and table manners. In the air there is the greasy smell of oil and butter and the red and yellow color tone encourages a happy and joyful dining moment. Once you step into McDonald’s, your worries and troubles would be temporarily put away outside the gate. The service is fast and friendly, the environment is clean and bright, diners of all ethics and ages joining together happily, and they enjoy meals without violence and hates. It is very difficult to find another corporation like McDonald’s which successfully sells food and happiness together. This is the brand image that McDonald’s perfectly creates.
In order to serve people who eat non-stop for 24 hours as well as maintain the increasing price of stocks, as Mr. Fujita, the president of McDonald’s Japan said in an interview of the column of successful corporations in “Weekly Post News” in 2009, “We adopt “global chain store” to process materials and ingredients acquisition in the world. We could collect the price data of food such as beef, onion, and potato in the shortest time and import them from the cheapest places.”
Since the stroke of state in 1964, the Brazilian right-wing military government has encouraged many Western corporations with subventions and tax cut to burn down rainforest and develop farming business on the fertile soil in which they provide a lot of beef in cheap price for global franchising dining service groups. Plenty of rainforest becomes soy bean fields which supplies with the chicken farms as the upstream supplier for McDonald’s. Miraculously, the rainforest is transformed into chicken nuggets. No to mention the palm oil for deep frying French fries and chicken nuggets comes from the hewing work in the rainforest of South Eastern Asia. If there was an award for rainforest killers, McDonald’s would have been easily qualified for such title.
Greenpeace at London accuses McDonald’s of exploiting staffs (Really? The recruit of part-time staff is never in shortage), endangering costumers’ health (It is from free will and we do not force them to do so), giving children improper consumptions concepts (Why can’t we give away gifts while they enjoy our hamburgers?), destroying eco system (Most people have no knowledge about this and since they don’t know, it means it does not exist), slaughtering animals (Are you kidding? Otherwise how could you have meat to eat?), and creating junk food culture (Well, is that a brilliant idea to have Eskimo and aborigine people in rainforest eat burgers?).
Frankly speaking, without such greasy and smelly as well as super high calories and cholesterols, those hamburgers probably cannot be sold. A corporation cannot survive without profit. In such promise of seeking for fortune, the corporation must be very skillful at deceiving oneself as well as others with good intention and covering the bloody truth with happiness. The choice of capitalist corporation is very few – “survival upon profit, constantly expansion” – that is it.
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